{"id":10192,"date":"2017-12-04T14:48:10","date_gmt":"2017-12-04T07:48:10","guid":{"rendered":"https:\/\/lib.isi.ac.id\/?p=10192"},"modified":"2017-12-04T14:48:10","modified_gmt":"2017-12-04T07:48:10","slug":"richard-wagner-self-promotion-and-the-making-of-a-brand","status":"publish","type":"post","link":"https:\/\/lib.isi.ac.id\/en\/richard-wagner-self-promotion-and-the-making-of-a-brand\/","title":{"rendered":"Richard Wagner: Self-Promotion and the Making of a Brand"},"content":{"rendered":"

\"\" <\/a><\/p>\n

Semua<\/span> senima<\/span>n modern ha<\/span>rus mema<\/span>sa<\/span>rka<\/span>n diri mereka<\/span> sendiri denga<\/span>n ca<\/span>ra<\/span> tertentu. Richard<\/span> Wa<\/span>gner mungkin sa<\/span>ja<\/span> mela<\/span>kuka<\/span>nnya<\/span> denga<\/span>n lebih ba<\/span>ik da<\/span>ripa<\/span>da<\/span> ora<\/span>ng la<\/span>in. Da<\/span>la<\/span>m usa<\/span>ha<\/span> promosi diri ya<\/span>ng dimula<\/span>i sekita<\/span>r ta<\/span>hun 1840 di Pa<\/span>ris, da<\/span>n berta<\/span>ha<\/span>n sela<\/span>ma<\/span> sisa<\/span> ka<\/span>rirnya<\/span>, Wa<\/span>gner mengkla<\/span>im denga<\/span>n meya<\/span>kinka<\/span>n ba<\/span>hwa<\/span> dia<\/span> a<\/span>da<\/span>la<\/span>h komposer pa<\/span>ling Jerma<\/span>n ya<\/span>ng perna<\/span>h a<\/span>da<\/span> da<\/span>n penerus seja<\/span>ti Beethoven. Lebih penting la<\/span>gi, dia<\/span> a<\/span>da<\/span>la<\/span>h seora<\/span>ng komponis opera<\/span> ya<\/span>ng menya<\/span>ta<\/span>ka<\/span>n ba<\/span>hwa<\/span> dia<\/span> tida<\/span>k membua<\/span>t opera<\/span>. Seba<\/span>liknya<\/span>, sela<\/span>ma<\/span> ta<\/span>hun 1850-a<\/span>n, dia<\/span> memeta<\/span>ka<\/span>n a<\/span>ra<\/span>h ba<\/span>ru, mema<\/span>ha<\/span>mi ka<\/span>rya<\/span>-ka<\/span>rya<\/span> ya<\/span>ng a<\/span>ka<\/span>n ha<\/span>ncur denga<\/span>n tra<\/span>disi da<\/span>n seca<\/span>ra<\/span> ha<\/span>rfia<\/span>h ‘ba<\/span>ru’. Ini a<\/span>da<\/span>la<\/span>h studi perta<\/span>ma<\/span> ya<\/span>ng meneliti ca<\/span>ra<\/span>-ca<\/span>ra<\/span> inova<\/span>tif di ma<\/span>na<\/span> Wa<\/span>gner menja<\/span>dika<\/span>n dirinya<\/span> selebriti, mempromosika<\/span>n dirinya<\/span> denga<\/span>n sega<\/span>la<\/span> ca<\/span>ra<\/span> ya<\/span>ng tersedia<\/span>: otobiogra<\/span>fi, a<\/span>rtikel jurna<\/span>l, cerpen, pengumuma<\/span>n sura<\/span>t ka<\/span>ba<\/span>r, sura<\/span>t ka<\/span>ba<\/span>r, ba<\/span>hka<\/span>n opera<\/span>nya<\/span> sendiri. Va<\/span>zsonyi mengungka<\/span>pka<\/span>n ba<\/span>ga<\/span>ima<\/span>na<\/span> Wa<\/span>gner mencipta<\/span>ka<\/span>n ceruk untuk ka<\/span>rya<\/span>nya<\/span> di pa<\/span>sa<\/span>r opera<\/span> ya<\/span>ng ra<\/span>ma<\/span>i ya<\/span>ng terus menja<\/span>di unik<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Semua seniman modern harus memasarkan diri mereka sendiri dengan cara tertentu. Richard Wagner mungkin saja melakukannya dengan lebih baik daripada orang lain. Dalam usaha promosi diri yang dimulai sekitar tahun 1840 di Paris, dan bertahan selama sisa karirnya, Wagner mengklaim dengan meyakinkan bahwa dia adalah komposer paling Jerman yang pernah ada dan penerus sejati Beethoven. […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[40],"tags":[],"class_list":["post-10192","post","type-post","status-publish","format-standard","hentry","category-buku-terbaru"],"featured_image_src":{"landsacpe":false,"list":false,"medium":false,"full":false},"_links":{"self":[{"href":"https:\/\/lib.isi.ac.id\/en\/wp-json\/wp\/v2\/posts\/10192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lib.isi.ac.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lib.isi.ac.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lib.isi.ac.id\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lib.isi.ac.id\/en\/wp-json\/wp\/v2\/comments?post=10192"}],"version-history":[{"count":0,"href":"https:\/\/lib.isi.ac.id\/en\/wp-json\/wp\/v2\/posts\/10192\/revisions"}],"wp:attachment":[{"href":"https:\/\/lib.isi.ac.id\/en\/wp-json\/wp\/v2\/media?parent=10192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lib.isi.ac.id\/en\/wp-json\/wp\/v2\/categories?post=10192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lib.isi.ac.id\/en\/wp-json\/wp\/v2\/tags?post=10192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}